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Top tips for healthy-looking beautiful hair

Want your most beautiful, healthy-looking hair? We asked Pantene Hair Research Institute’s top physicians and scientists for their best hair-transforming tips.

Healthy and Beautiful, Inside and Out

Optimize Hair from the Start

“Maintaining a healthy lifestyle, managing stress and eating a well-balanced diet is very important in optimizing hair from the start.”

Vicky Jolliffe MA (Cantab)
FRCP, FRCS (Ed), MRCGP, ARCM, Dermatologist and hair loss and thinning specialist at the Royal London Hospital (UK)

Give Your Hair the Best Start

“What’s good for your body’s health is also good for your hair. Certain nutrients, such as Omega 6 fatty acids, low-fat dairy, lean protein rich in cysteine and micronutrients such as biotin, iron, zinc, help promote stronger hair from the start.”

Sandeep Sattur MD
ISHRS; founding member AHRS India (India), Plastic Surgeon at the Hairrevive Centre for Hair Restoration & Skin Rejuvenation (India)

Understand the Effects of Supplements

“Talk to your doctor about vitamin supplements you are taking for your hair! Taking too much vitamin E and selenium can be associated with hair loss”

Maria Hordinsky MD
Dermatologist and Professor at the University of Minnesota (US)


Conditioner Cuts Drying Time

“Conditioner helps hair release excess water, known as “de-watering,” which actually speeds the drying process – and a shorter drying time equals less heat damage!”

Mike Davis BS
Molecular Scientist at Procter & Gamble (US)

Lock in Moisture

“Conditioners can help replenish lost oils and lock in moisture. Just like facial or body skin, moisturizing hair consistently improves its appearance, similar to the look of leather shoes that have been shined vs. not.”

Jöel Coret PhD
Chief Technology Officer at Polysciences Inc. (US)

Color and Styling

Turn Down Heat Tools

“When using a flat iron or creating curls, keep the temperature below 450 F/190 C because damage increases exponentially above this temperature. Using lower heat for longer rather that hotter and quicker is less damaging to hair”

Jennifer Marsh, PhD
Research Fellow at Procter & Gamble (US)

Extend Your Color

“As obvious as it sounds, treat color-treated hair with special care and look for color-protecting shampoos and conditioners. Otherwise, all your shine and investment are washing down the drain.”

Jeni Thomas, PhD
Principal Scientist at Procter & Gamble (US)

Choose Your (Chemical) Hair Battles

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Keep hair looking healthy and shiny

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“Putting hair through multiple chemical processes, such as both chemical straightening and color, can severely weaken hair and cause breakage, so choose your chemical processes wisely.”

Maria Fernanda Gavazzoni, MD, PhD
Dermatologist and Professor at the Instituto de Dermatologia Professor Azulay (Brazil)

Embrace Your Natural Texture

“Don’t try to do the impossible with your hair – Work with your natural hair texture vs. against. See a stylist regularly and condition often to help shield hair from environmental, chemical and heat styling damage”

John Gray, MD
Family Physician and Trichologist (UK, South Africa)

Shine On

“Maintain the health and shine of colored or uncolored hair with a daily treatment, such as a gloss”

Sotaro Kurata, MD
Hair Restoration Specalist and Plastic Surgeon at the Beppu Garden Hill Medical Association and Kurata Clinic (Japan)

Reducing Damage

Protect Emerging Hair

“Hair damage starts early – ensure to protect hair from the moment it emerges, not only when you can see and feel the damage at the ends.”

Ralph Trüeb, MD
Professor of Dermatology at the University of Zurich (Switzerland)

Gauge Water Temperature

“When washing your hair, it’s best to use water that’s close to your body temperature (98.6 °F/37 °C) – you’ll know it’s the right temperature when it feels neither hot nor cold.”

Shuxia Yang, MD
Dermatologist at Peking University First Hospital (China)

There Is Such Thing As Too Much Brushing

“Avoid mechanical trauma – the friction from too much brushing or stress from hairbands and elastics can cause hair to break instead of naturally shed.”

Antonella Tosti, MD
Professor of Clinical Dermatology at the University of Miami, FL (US)

Air Dry With Authority

“Always air dry as much as possible – drying with heat from very damp to completely dry can be damaging to hair.”

Veronica Sanchez, PhD
Principal Scientist at Procter & Gamble (Brazil)

Prioritize Scalp Care

“Don’t underestimate the importance of a scalp in good condition– heat, chemicals, repeated use of extensions and tight hairstyles, such as braids, ponytails and buns, all damage the scalp, which results in hair that’s not healthy and not beautiful. When you stop doing these things, you’ll find your hair healthier, and healthier hair noticeably styles better.”

Amy McMichael, MD
Professor and Chair of the Department of Dermatology at Wake Forest University (US)

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