Three years ago, one of the most iconic beauty memes was born. By now, nearly everyone and their mother has seen the picture of a model with glitter covering her under-eye area. The hilarious caption reads, “How to cover your dark eye circles.” Several of my friends tagged me on Instagram after scrolling past it, I’ve tagged others in it and sent a screenshot to my mom. As someone who lives for looking like a disco ball and has impossibly dark under-eye circles, I feel almost spiritually connected to the How to Cover Your Dark Eye Circles meme.
So what was the story behind the glittery meme pre-internet fame? Professional makeup artist Lottie posted the picture on Instagram after a photo shoot, captioning it simply: “Falling stars.” Of course, she had no intention of inspiring one of the most relatable beauty memes. When I reached out to the New York-based MUA, who’s worked with celebs like Ruby Rose andWillow Smith, to find out the true story behind the meme, she laughed. “I’ll be honest, this is really funny to me!” she tellsAllure. “I’m thankful that you know it’s my work, though, considering how much it’s been posted and altered over the years.”